Each year we hear stories about an exhilarating and exhaustive week at CES, with companies introducing cool new gadgets and other products. Up until just a few years ago, we would have thought these same products and gadgets could only exist in a science-fiction writer’s fevered imagination. This year was no different with virtual reality, Internet of Things (IoT) and wearables dominating the show. But with all of the chatter about the best connected car or what’s coming next from Amazon’s Alexa, we have to ask ourselves, 'What are we going to do with all of the data generated by these new devices?'
The explosion of data is not a new trend, but it is one that continues to challenge enterprises. In a recent study, Gartner noted that 48 percent of companies surveyed invested in big data in 2016. Yet companies that plan to invest in big data fell by six percent (31 percent in 2015 versus 25 percent in 2016). A potential reason for this decline could be that while enterprises realize the data they collect and use will continue to grow, they are still unsure if current big data tools will help them secure insights that provide real competitive advantages.
However, in many cases the real problem is not the lack of proper tools but that enterprises are not able to control and manage all of their data – making their efforts to analyze and use it that much more difficult. Unless they have a platform that provides them with the power to protect and manage all their data – whatever type of data it might be, wherever it might be located – they will be stymied in their attempts to analyze it and also to use this analysis to deliver more value to their customers, partners and employees.
With all of this data comes great responsibility, as day-to-day business decisions and operations depend on it. How organizations choose to protect and manage the data they are collecting from devices that include autonomous vehicles, fitness monitors and the Willow smart breast pump – which stole the show this year – is a clear indication of the success they will see in utilizing it for business insight and in their normal operations. In 2016, we saw numerous companies in consumer, transportation, financial and other industries come under scrutiny after their data was put at risk or made unavailable (i.e. ransomware attacks, technology malfunctions, etc.). If an enterprise is going to hold all this data, it must have clear processes in place for the management, backup, recovery and archiving of it. As noted above, not only will these processes enable them to better draw insights from this data, but it will also ensure that if an issue arises, the enterprise will be able to continue to conduct business as usual.
CES 2017 provided a glimpse into the aforementioned issue. There is no doubt data collection will continue to accelerate, providing enterprises with the opportunity to secure greater insights into their customer’s behavior and preferences. Organizations that take the time to ensure they have the power to fully protect and comprehensively manage all this data will be those that are best positioned to use insight to stay a step ahead of the competition.
Learn how Commvault can help your company better protect its growing amounts of data and use it to secure valuable insights.