3 Things We Learned From Cloud Expo Europe

By Nigel Tozer

Last week at London’s ExCel Centre was the one of the world’s largest dedicated cloud events, Cloud Expo Europe. It was a busy show, with many new technologies to help organisations make better use of cloud, plus a slew of traditional IT vendors wedging the word ‘cloud’ into their portfolio, anywhere it would fit.

So what did we learn from the show?

1. The demand for cloud is becoming insatiable

Well it might seem obvious, but more than any other IT or cloud related event I’ve attended, the appetite for public cloud looks insatiable. Even industries traditionally resistant to public cloud, such as finance, are now talking about embracing it despite historical concerns over security. Finance is an area open to digital disruption, with many new players entering the market from the tech and comms sectors, so older institutions could be feeling the squeeze. In the case of finance, the interest was very much aimed at ‘in the cloud’ data protection. But of other sectors that came to see us, the drive was very much around switching off their own data centers, with Disaster Recovery and Dev and Test the main targets for migration to the cloud.

2. One cloud just isn’t enough

In addition to speaking to a full house with our technology partner, Microsoft, I got to do a speaking slot with a customer, News Corp, on how it uses Commvault in its multi-cloud strategy. This is an increasingly pressing topic given a recent high-profile outage, and as if to underpin this topic, I also sat on the vendor panel at a session in the keynote theatre discussing multi-cloud market trends. Once again, the theatre was standing room only and there was no shortage of questions on how to effectively manage more than one public cloud – along with your own, a strong area for Commvault of course. Interestingly, one audience question was whether Digital Transformation is ‘just hype’ and the panel was unanimous: no, it isn’t.

3. The Cloud is keeping the legal profession busy

At least it is in Europe. Many businesses came to us with questions about managing data sovereignty in light of U.S. President Donald Trump’s executive orders that potentially affect Privacy Shield. In addition to this, May 2018 sees the introduction of GDPR (General Data Protection Regulation) in EU countries. We had lots of GDPR enquiries about how Commvault can help them achieve compliance, with what will be the strictest privacy laws in the world. The main fears centred on gaining visibility of personal data throughout complex IT environments, including the cloud and endpoints, which can of course be managed with Commvault’s data platform and its powerful Search tools.

One final note on cloud growth. At the Gartner Symposium last year, Gartner positioned Cloud as ‘the new baseline business.’ And judging by the attendance levels and general conversations at Cloud Expo, I think we have our answer: Cloud definitely is the new baseline.

I would love to hear your views, please use the comments section to share your opinion.