Building A Successful Partner Program In Today’s Competitive Environment

By Mercer Rowe

For a company to successfully grow, they must also be willing to evolve, invest and innovate. I’m thrilled to say that Commvault is one of those companies, consistently seeking new ways to support our partners and customers. Today we furthered that strategy by announcing the latest evolution in our Partner Advantage program.

Available to all solution provider and distribution partners, updates to our Partner Advantage program include:

  • Simple win, growth and performance rebates;
  • More flexibility across program tiers with predictable profit potential and trusted deal support for business growth; and
  • Deal Registration Benefits and New Partner Seller Incentives, all with transparent guiding principles and operational efficiencies to accelerate the sales cycle and speed payment of rewards.  

To truly hone in on what our partners are looking for and provide mutual success, we have invested across four key pillars:

  • Innovative products that are partner-ready to sell – Our partners look to Commvault as their innovation engine for Intelligent Data Management Solutions. We will continue to accelerate our capabilities, educating and training our partners on our radically simple, partner-ready portfolio.
  • A partner-to-win, go-to-market strategy and ecosystem – Our partners will begin to see a deeper and more engaged Commvault selling and marketing team, further ensuring responsible growth, together.
  • Modern, profitable and predictable programs – We will continue to drive focus and motivate partners with a modern, profitable and predictable program. We will provide a co-investment strategy that helps you build and strengthen your Commvault practice, and help us grow and win more business together.
  • Success made simple – We need to always be listening to you, our valued partners, and make tremendous progress with our simplicity and “ease of doing business” approach. Whether it’s sales training, technical enablement, or pricing, we need to always be improving our tools and processes to ensure that we’re your partner of choice.

We are excited to continue this journey with you, our partners, and provide you with a program that helps you accelerate profits and grow your business by solving your customers’ biggest data management challenges.

Today, we are excited to say – be future ready with Commvault.

Mercer Rowe is Commvault’s Vice President, Global Channels and Alliances.