By Tony Lombardo
While planning for Commvault GO, I heard rumors that we were going to be unboxing a police robot from Dubai on the show floor. That in and of itself was pretty exciting, but after attending the Dubai Police customer presentation on Tuesday afternoon, I was amazed at how differently the Dubai Police are thinking about things.
One of the themes that I couldn’t shake as I walked away from the theater was simple but heavy – automation and artificial intelligence is replacing jobs.
I’m going to let that sit for a minute.
On Tuesday morning – Bob Hammer, Chief Executive Officer – planted a seed. It was a simple word change, but the impact was far reaching. What if we shifted from IT to DT (Data Technology)? Could we fundamentally change the way we approach IT, building an innovation center that helps to increase revenue?
On Wednesday – Al Bunte, Commvault Chief Operating Officer – implored the audience to stop thinking of themselves as IT managers and backup admins, and start thinking of themselves as data custodians. It’s such a simple change of words, but it creates a world of difference. Al is a farmer, so I guess it’s not surprising that he cultivated Bob’s seed from the prior morning into an actionable takeaway for the audience.
Alright, I’m ready to get back to the heavy message from the top – AI is replacing jobs. (Let me clarify – that’s Artificial Intelligence not Al Bunte. This is the one time I wish we used a serif font). This sounds like a doom and gloom message, but it’s not. It’s a call to action. It’s a reminder that technology and innovation is fundamentally changing the way we do our jobs.
Let me give you a real example:
Marketing Technology has been innovating at a furious pace. As a marketing technologist, it’s my job to … wait – do you even know what a marketing technologist is? Marketing Technologist is a role that’s grown out of the same marketing technologies that were responsible for replacing jobs. Now, by taking away the repeatable tasks, it allows marketers to uplevel their focus. Marketing Technology has become an innovation center inside of marketing, responsible for identifying how to gain competitive advantages through the use of technologies like Machine Learning and Artificial Intelligence.
I’m going to let you in on another secret. The marketing technology stack I’m building uses Commvault Software at its core. I’m reducing costs by consolidating databases and storage requirements. I’m leveraging public cloud for elastic needs (think Azure SQL Data Warehouse). And Commvault software is the platform helping me tie it all together and turn our data into intelligence.
Walking away from Commvault GO, there’s one clear call to action. Make a difference.
Whether it’s for yourself, or you were inspired by Robert Swan to own your part of Antarctica to protect our planet – you can start today.