Data Privacy Day: Why Protecting Your Data Is No Longer Enough

By Commvault

Today the United States, and about 50 other countries around the world, celebrate Data Privacy Day to raise awareness, promote privacy and data protection best practices. While this official yearly holiday has great intentions, our approach to data needs to be thought about and addressed every day, from the average consumer to our leaders in the enterprise and in Washington, D.C.

As hackers are becoming increasingly sophisticated, businesses and consumers need to change how they view cybersecurity. If securing and protecting your data was not a No. 1 priority before, it should be now – especially with data being the lifeblood of daily operations and an asset that can deliver insights that make the difference between being a market leader or an also-ran. 

According to a Identity Theft Resource Center report, the number of U.S. data breaches hit an all-time high in 2016 with nearly 36.6 million customer records exposed. As data breaches continue to grow, a Centrify study found that 66 percent of Americans will stop doing business with a company if they are breached. Even more alarming, less than half of Americans are satisfied with how corporations have publicly handled cyberattacks in recent years.

At the end of the day, the question is no longer, “How can I keep from getting hacked?’ Rather, it is, ‘When will I be hacked and what can I do to avoid, or at least minimize, the damage from such an attack?’

With this real threat always looming, enterprises need to do more than put technologies and processes in place (i.e. data encryption and strong passwords) that can ward off or alert you to attacks. It also means implementing disaster recovery strategies and solutions that allow you to recover data that if, even through your best efforts, an attack gets through and destroys your data or held for ransom. However, with enterprises dealing with multiple data formats – from dozens or more applications stored on user devices – in on-premises data centers and in the cloud, securing and protecting all this data in a comprehensive, efficient manner is easier said than done. 

At the same time, it is not impossible. While hackers are advancing, so is data protection and security. For example, Commvault enables enterprises to use a single unified, automated data platform to back up, archive and recover all of their data – the ultimate way to future-proof one of their most valuable assets in case disaster (in the form of a successful cyber-attack) strikes.

At the end of the day, data disasters happen to even the most advanced companies. For instance, look at data breach examples at Oracle and Dropbox. As we celebrate Data Privacy Day, we must also acknowledge that our digital footprints are growing and increasing in value. As simple as it sounds, we cannot underestimate the importance of being backed up on all fronts both in business and in our personal lives. 

Of course, we could go on and on about how to best protect your data and prepare for a disaster. Learn more about how Commvault enables you to implement a smart and efficient backup, recovery and archive strategy, or send us an email. We look forward to hearing from you and helping future-proof your data in 2017.