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Take control and get strategic with your dark data.

Your corporate data. It has a way of multiplying, increasing volumes of stored content exponentially every year. In fact, IDC estimates that the overall volume of digital bits created, replicated and consumed across the United States will hit 6.6 zettabytes by 2020 – doubling in volume about every three years. That’s a great deal of data and yet so much of it remains in the "dark."

What is “dark data?” It’s been defined by Gartner “as the information assets organizations collect, process and store during regular business activities, but generally fail to use for other purposes (for example, analytics, business relationships and direct monetizing).” In other words, it’s data that you are paying to store, protect and manage that isn’t being efficiently utilized to improve the value of your business. Even worse, it may even contain content that puts your business at risk. Commvault® has perfected methods to intelligently leverage stored content while managing it throughout its lifecycle.

Here you’ll see five ways Commvault software will help you better search, understand and govern the mountains of unstructured data – such as email – your organization retains, illuminating your “dark data” to deliver more business value.


The first step to controlling “dark data” it to manage its sheer volume. In fact, according to research by the Compliance, Governance and Oversight Counsel, 69% of a company’s stored data has absolutely no value to the organization. So why keep it?

Using legacy data protection methods that could do nothing but keep everything, there wasn’t any other option. However, with Commvault software you can benefit from the use of content-based retention policies that will empower you to keep only data that is important to the business. Using user-defined policies such as file name, type, user/group, keyword, Exchange classifications, tagging, etc…your archive has the intelligence to keep only content with business value and can reduce retention costs by up to 70 percent.


The next key to unveiling dark data is to be sure you are comprehensive in your archive strategy. Data produced on edge and mobile devices can contain content of exceptional value, just as much as information stored in virtualized servers, a corporate cloud and everything in between. To assure that your data intelligence efforts are successful, be sure that you are collecting data everywhere it’s being created.

With Commvault software that data is retained in the Simpana ContentStore, a back-end repository that will enable you to align policy-driven rules with deep retention that further reduces cost, footprint, risk and administrative overhead. By comprehensively storing all corporate data in the ContentStore, data is managed using a single, deduplicated index across all enterprise data facilitating better control of applications, processes and data workflow while delivering information at your fingertips for better productivity, improved collaboration and smarter decision making.