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When Data Recovery Just Can’t Wait

Top Ways to Lower Your Data Protection Costs without Sacrificing Backup and Restore Performance or Availability

When most people think of disaster recovery, they consider the impact of natural catastrophes like hurricanes and earthquakes. However, companies are far more likely to succumb to more common events, such as ransomware, power outages and user error. These events may not conjure up images of flooded streets or destroyed buildings, but they can be among the most devastating disasters for companies that are not adequately prepared.

If you are faced with a disaster – whether natural or man-made – you must be ready. But getting to readiness doesn’t have to be expensive. You can enable faster restores and greater data availability with powerful simplicity. Consider these four data-recovery best practices to enable the rapid recovery your business requires – before downtime impacts your bottom line.

When Data Recovery Just Can’t Wait

    It doesn’t matter the cause of downtime—the effects are the same. According to ITIC, 33% of enterprises reported that a single hour of downtime can cost between $1 and $5 million. For 81% of the firms ITIC surveyed, hourly downtime exceeds $300,000.1

    The cost of downtime is increasing and, unfortunately, so are the risks. Just 20 years ago companies primarily contended with downtime resulting from power outages, human error, natural disasters and equipment failure. In more recent years, a new category of downtime has appeared on the scene with growing prevalence: cybercrime, such as distributed denial-of-service (DDoS) attacks and ransomware. According to the Ponemon Institute, the probability of companies experiencing a material data breach – involving a minimum of 1,000 lost or stolen records, in the next 24 months has risen to 27.7%, compared to 25.6% last year.2

    Meanwhile, 50% of CIOs and IT professionals admit that they’re not prepared for an attack. A ransomware or DDoS attack could most certainly bring down IT services. To make matters worse, business users have zero tolerance for downtime and no understanding of the cost of recovery. Executives, however, recognize that the cost of downtime itself can be crippling and set aggressive recovery time objectives (RTOs) that are difficult for IT to meet.

    So how do you ensure that your organization can recover quickly while controlling costs? Consider these keys to recovery success and avoid the devastating impact downtime can have on your bottom line.

  1. Balance cost and protection. Real-time replication requires expensive supporting infrastructures — but it’s not necessary for every data set or application. Your recovery solution should offer multiple replication options allowing you to choose from several recovery point objective (RPO) replication tiers, and thus enabling you to match your data and applications with the most appropriate and cost efficient RPO and recovery environment. This also allows you to leverage the maturity of on-premises environments and optimize the cost-efficiencies of the cloud. To benefit from this, ensure that your backup and recovery solution can easily move data across storage tiers based on policies that align the value of the data with the cost of the storage.
  2. "33% of enterprises reported that a single hour of downtime can cost between $1 and $5 million. For 81% of the firms ITIC surveyed, hourly downtime exceeds $300,000."

    2017 Reliability and Hourly Cost of Downtime Trends Survey, May 18, 2017
  3. Employ a scale-out approach. Smart, software-defined storage on a scale-out infrastructure will eliminate the costly and outdated rebuild times of hardware-driven RAID solutions. Scale-out techniques will also lower your data retention and management costs by leveraging general purpose server-based storage nodes without the need for expensive, monolithic scale-up appliances. Plus, they can extend effortlessly into the cloud so that you can dynamically move your data to the most cost-efficient infrastructure, and back, as backup and recovery requirements demand.
  4. Automate recovery at scale. For data that must be available – no matter what – identify your failover groups and processes for both planned and unplanned disasters. When recovery as soon as possible is required, opt for solutions that deliver one-click failover that support your hypervisor and will power on standby virtual machines (VMs) at the recovery site. This will ensure immediate access to your business-critical applications and data. In addition, consider the ability to failover VMs to major public cloud providers, such as Amazon Web Services and Microsoft Azure. This will allow you to take advantage of the cloud’s availability and cost efficiencies when time is of the essence. Finally, meet demanding service levels, both RTOs and recovery point objectives (RPOs), with orchestrated and automated snapshots that run seamlessly across storage arrays.
  5. Eliminate data silos. Traditional backup and recovery solutions lack the integration and support required to streamline recovery across today’s complex environments. You need to be able to restore data fast, to anywhere it’s needed. That means that you need to be able to quickly and efficiently find and identify your data, no matter where it lives. Look for solutions that will deliver a single, dynamic index for your data across your entire environment as well as ones that offer native support across your applications, databases, hypervisors, cloud platforms and storage arrays. This will help you to transcend data silos for the comprehensive recovery your business demands.
  6. Disaster recovery is no longer primarily the concern of companies that operate in disaster prone regions. As the IT environment grows increasingly complex, and the risk of cyberattack, user error and power outages increase, so too does the risk of downtime—regardless of your location.

    While downtime itself can result in exorbitant costs, so too can recovery. As you plan for the inevitable, consider the features and functionality that will enable you to cost effectively meet aggressive RTOs and RPOs. Follow these four keys to disaster recovery success and assure that you’ll be recovery ready, without breaking the bank.

    Backup and Recovery: How to Get Powerful Simplicity in a Complex Digital World

    Read the six strategic elements of modern data protection to meet the changing demands of today’s digital business.

  1. ITIC, 2017 Reliability and Hourly Cost of Downtime Trends Survey, May 18, 2017
  2. Ponemon Institute, 2017 Cost of Data Breach Study, June 2017
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