Solving Today And Tomorrow’s Data Protection Challenges On World Backup Day

By Commvault

World Backup Day – the day in which we resolve to back up our critical data, while also reminding friends, family and peers to protect their own data – has arrived again. It’s celebrated March 31 across the globe.

Commvault customers who are responsible for the backup and recovery of their organizations’ critical data probably do not need this reminder. However, many are likely to use this day to reflect on whether their backup and recovery strategy will allow them to address the challenges they might face if they need to quickly and comprehensively recover their organization’s data after a hurricane, ransomware attack, or other disaster.

Moreover, this particular World Backup Day is unlike any other we’ve seen in the past, with many of our customers working from home and finding they are facing a whole new set of data protection and other IT challenges they might not have even imagined a month ago.

Preparing all year round

According to David Ngo, Vice President of Metallic Products and Engineering: “World Backup Day is a great way to highlight how data management and protection are still so critical to everyone, especially when companies are digitally transforming their businesses. Data management and backup are ideally a significant consideration from the beginning of those initiatives, and it is far easier to do it in the planning stages than after the fact. Leveraging SaaS data protection services where it makes sense, like for Office 365 and endpoints like laptops and desktops, can help ease the management burden moving forward as well.”

While World Backup Day serves as a helpful reminder to be vigilant in your backup strategy, it also provides advice for being prepared all year long.

Commvault’s Eugene Trautwein, Vice President of Worldwide Customer Support, recommended “making sure you are testing your DR plan for all scenarios, including ransomware, regularly. In addition, take advantage of software available to you – backup job validation, readiness reports and all the other learning materials that vendors offer.”

Added Commvault’s Mark Jow, Regional Vice President of Technical Services: “As with all other disciplines within infrastructure, it imperative to keep pace with an ever-evolving infrastructure landscape, particularly due to the increasing adoption of cloud and container solutions. It is because of this that reviewing, testing and improving your backup solution should be a continuous activity all year round.”

Ongoing backup and recovery is crucial to an organization’s health. Once you understand that, you can hone in on the highest concerns for your company and how to manage them. 

Addressing concerns

According to our latest World Backup Day customer survey, nearly 70 percent of respondents listed ransomware as the biggest threat to their company’s data. This makes sense.

“Unlike a natural disaster, ransomware and other “bad agents” are actively trying to cause harm,” said Commvault’s Matthew Tyrer, Senior Manager of Solutions Marketing. “They are active threats that work to undermine security and do damage. A natural disaster, while unpredictable, isn’t trying to sneak a password or phish for credentials to then do as much damage as possible. Since ransomware and malware events aren’t necessarily even detected until weeks after the initial intrusion, it is critical to keep data backed up at all times.”

So how do our customers best protect against something so detrimental? 

Accelerating your move to the cloud

While we work to solve the immediate challenges faced by our customers today, we also continue to invest in innovations that will support the evolution of our customers’ data management and protection strategies over the long term – particularly their need to quickly and easily back up, recover, migrate and manage workloads in the cloud.

How do we do this? We look to you, our customers, to tell us what issues you’re most concerned about and we then work with you to address them.

In that same World Backup Day customer survey, close to 50 percent of respondents mentioned the cloud as one of the technology advances they expected to have the most impact on their backup and recovery strategy over the coming 12 months. These customers are saying that they plan to “move the data including DR backup to cloud,” to move their “secondary storage into the cloud” or to “leverage [Commvault] to backup to cloud.”

Clearly, the cloud is one of the main areas that we are focusing on. In fact, many members of the Commvault team spout the importance of cloud-based backup and recovery, especially in situations like we’re currently experiencing.

Said Commvault’s Nigel Tozer, Director of Solutions Marketing: “This World Backup Day, it may be time to consider a consolidated, cloud-based backup and disaster recovery strategy. Not only could this lend to significant savings (we have reference customers that have cut their DR bill in half by using the cloud), it can also help you comply with certain industry regulations. Generally, the cloud is more resilient than what organizations can produce on their own sites and now has some very low-cost, long-term storage options.”

Tyrer seconded those sentiments.

“The ability for cloud to scale up AND down supports a much more cost-effective disaster recovery strategy,” he said. “The cloud can also help with regulation as it helps organizations have more visibility and, therefore, allows them to learn more about the data that they have under management. Having a cloud-based solution that can easily assist in this will overall reduce your costs and help you stay compliant because it lets you manage your data SMARTER.”

Putting customers at the center

With the cloud as a leading focus, we are constantly looking for new ways to help our customers address their changing data management and protection challenges. This enables us to continuously deliver innovative new products and services; they need to not just tackle these challenges with confidence, but even turn them into opportunities to improve business outcomes.

Our customer-centric focus can be seen in how we have responded over the last few weeks to the new remote working and other data management challenges confronting many of our customers. Some of our customers need to ensure they are protecting the data on the laptops that their employees are using to work remotely. Other customers’ data is being used to keep healthcare, government, supply chain and other critical operations running, and they need to confirm that it is fully protected, while juggling a dozen other high-priority projects as well.

Meanwhile, many of our customers are beginning to prepare for an economic downturn. They are trying to find ways to minimize costs while still ensuring all their organization’s valuable data continues to be backed up and recoverable.

To help our customers take on these challenges head on, we have launched the Commvault Customer Care Program, which makes:

We hope these initiatives will help our customers focus most of their energy on the remote working and other urgent IT problems they face as they deal with the unprecedented challenges arising from the current crisis.  And, as backup fanatics ourselves, perhaps give them the time they need on this World Backup Day to take a step back to consider the strength and effectiveness of their current data protection strategy.

Commvault’s Ranga Rajagopalan, Vice President of Products, offered final World Backup Day customer advice.

“Stay vigilant in the fight against ransomware and other security related events, and work with vendors who regularly update the software with security fixes, expand their compliance certifications, bolster security measures and automate hardening rules to protect you,” he said. “Be an active defender of your data!”