Backup and Recovery The Hidden Cost of Cloud Complexity New ESG research reveals the shocking price of manual rebuilds. By Jason Meserve | August 1, 2025 The promise of cloud-native applications was supposed to make our lives easier. Instead, many organizations are discovering a painful reality: When these modern applications fail, the cost of getting back up and running is far more expensive than anyone anticipated. Our latest research collaboration with Enterprise Strategy Group (ESG), “The Hidden Cost of Cloud Complexity: How Automatic Rebuilds Save Time, Money, and Sanity,” reveals startling data about what’s really happening when cloud applications go down – and why the traditional approach to recovery is breaking down in the cloud-native era. The Staggering Reality: 40.6 Person-Days Per Rebuild Here’s the number that should keep every CTO awake at night: 40.6 person-days. That’s how long it takes the average organization to restore core functionality during a complete cloud application rebuild. But it gets worse. The ESG research found that 42% of modern cloud application outages can’t be resolved with a simple backup restore – they require a complete rebuild from scratch. With organizations experiencing roughly nine complete rebuilds annually, we’re talking about serious operational disruption. Let’s put this in perspective: 66% of organizations need at least a week to restore core functionality. 78% require more than a month for complete environment restoration. At an average daily rate of $577 per specialist, these rebuilds cost approximately $210,836 annually in labor costs alone. That’s over $200,000 per year just in recovery labor costs – money that could be invested in innovation instead of firefighting. The Strategic Initiative Tax: When Recovery Kills Innovation It isn’t just dollars and cents, don’t forget about the “innovation tax” – every hour spent rebuilding applications is an hour not spent on digital transformation, new features, or competitive advantages. Forty-one percent of organizations report that rebuild incidents disrupt strategic initiatives. The research reveals additional business impacts that extend far beyond IT: 49% report increased staff stress during rebuild periods. 36% experience direct revenue loss. 35% face customer churn. 34% see decreased customer satisfaction. When you’re dedicating 4–5 specialized personnel at 50%–74% capacity for weeks at a time, the ripple effects touch every part of the business. Why Cloud-Native Applications Are Breaking Traditional Recovery The data shows a stark reality: 49% of organizations find backup and recovery easier for legacy applications, compared to just 26% for cloud-native applications. This isn’t surprising when you understand what’s happening under the hood. Cloud-native applications are built on microservices architectures – loosely connected components that can be owned by different teams, use different tech stacks, and follow different release cycles. While this enables the agility that makes cloud-native attractive, it creates a recovery nightmare: 82% of organizations report problematic levels of configuration drift. 69% acknowledge that configuration drift actively undermines their digital resilience. 47% of all new application development is now cloud-native, creating a hybrid environment that’s increasingly complex to protect. The Multi-Cloud Multiplication Effect The complexity compounds when you consider that 90% of surveyed organizations use two or more cloud providers. While 87% want consistent resilience tools across cloud platforms, the reality is sobering: Nearly 90% struggle with substantial variability in their current protection tools. This fragmentation creates: Operational inefficiencies across teams. Specialized skill requirements for each platform. Potential resilience gaps between environments. The Automatic Rebuild Imperative The data makes one thing crystal clear: The manual approach to cloud application rebuilds is unsustainable. Organizations need to fundamentally rethink their approach from reactive recovery to proactive resilience. This is where automatic rebuilds become not just helpful, but essential: Speed that saves money: Compressing weeks-long rebuild processes into hours or minutes doesn’t just reduce downtime – it preserves the strategic initiatives that drive business growth. Consistency at scale: Automated processes eliminate the configuration drift and human error that plague manual rebuilds, allowing reliable recovery every time. Resource liberation: When IT teams aren’t constantly managing rebuild crises, they can focus on the innovation work that actually moves the business forward. The Commvault Solution: From Research to Reality At Commvault, we’ve built our cloud-native data protection platform specifically to address the challenges highlighted in this ESG research. Our approach delivers the automatic rebuild capabilities that modern organizations need to master cloud complexity while maintaining business continuity. With solutions like Cloud Rewind, we’re helping organizations transform what was once a cost center into a competitive advantage – so that when disruption occurs, recovery is measured in minutes, not weeks. The Bottom Line Manual rebuild processes are a drag on innovation, a drain on resources, and a risk to business continuity. As cloud-native adoption accelerates – with 47% of new applications now built on cloud-native principles – the organizations that survive and thrive will be those that embrace automation as a fundamental requirement, not a nice-to-have feature. The question isn’t whether your organization can afford to invest in automatic rebuild capabilities. It’s whether you can afford the $200,000+ annual tax of manual processes, the disruption to strategic initiatives, and the competitive disadvantage that comes with weeks-long recovery times. Ready to break free from the rebuild burden? Download the complete ESG research report to dive deeper into the data and discover how leading organizations are already transforming their approach to cloud resilience. Your future self – and your bottom line – will thank you. Be sure to watch this webinar where the author of the report, Torsten Volk, sits down with Commvault’s Govind Rangasamy and Darren Thomson for a fireside chat, The Hidden Cost of Cloud Resilience: Why Rebuilding Modern Applications Is Draining Your Resources. 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