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Copy Data Management (CDM)

Are you managing copy data or is it managing you?

Your lines of business are under pressure to achieve revenue goals quicker, be more agile and make faster and better decisions. So they’re pressing you to accelerate dev/test cycles, migrate data to the cloud and improve reporting and analytics. And you can only accomplish this using fresh copy data. Learn how ESG explains your data management problem.

With all your ongoing efforts, you could end up with 20 or more copies of production data that must be stored and managed.1 Not to mention copies you may not even be aware of.

Without the right approach, how can you cost-effectively manage all these copies, deliver the latest data and retire nonessential data to reclaim storage?

(Beware) Complexity and risks

It's common for your copy data to consume as much as 60 percent of storage space.2 Costs go up, too, especially if you're using separate tools to create, manage and move different copies. And future data growth will increase complexity and expense.

The use of 'stale' copy data poses risks, as well. Your dev/test teams could find that multiple changes have been made to the data that impact their ability to write up-to-date code. So the dev/test process stalls. And stale data can undermine your business teams' efforts to improve decision making - just as they're leveraging new data analytics capabilities.

Solving for more than CDM challenges

Controlling, managing and reducing the size of growing copies – wherever they reside – is critical. But for your teams to succeed, you must also provide self-service access to secure copy data to enable the following:

Scalability – The ability to reduce redundant data using deduplication and compression for more cost- effective scalability as capacities increase.

Recoverability – The ability to recover data at a granular level, whether the data resides on-premises, in the cloud or in virtual environments.

Flexibility – The ability to support access to copy data from a broad variety and growing number of enterprise applications.

Take control of your copy data

With Commvault, you can employ Active Copy Management to automate and manage the full lifecycle of your copy data – whether it lives on premises or in the cloud. You'll speed dev/test efforts, promote better decision-making and simplify the migration of copy data to the cloud.

The Results You Are Looking For


Accelerate Dev/Test

Your dev/test teams need fast access to up-to-date copies of production data. But traditional methods of obtaining them are complicated, so it can take IT hours or even days to provision copies of data or perform routine restores. Frustrated developers may use 'old' data to speed up their process. This tactic may impact the quality of testing. And it can also lead to copy data sprawl and higher storage costs.

With Commvault's Active Copy Management, you can use policy-based automation to supply your dev/test and line-of-business teams with secure access to fresh copy data, whenever and wherever they need it. This speeds up dev/test efforts with a 63 percent reduction in admin hours required to create a database copy. You can also quickly get rid of copy data you no longer need to retain, which optimizes storage.

Migrate to the Cloud

You likely have at least one cloud initiative, such as wanting to lift and shift dev/test operations to the cloud or using the cloud for DR. But migrating data to the cloud may surface compatibility issues among your applications and cloud storage providers. Or, you may have to pull data back on-premises, a costly effort that results in another full copy of data.

With Commvault Active Copy Management, you get native cloud integration that enables flexibility thanks to the industry's broadest support for enterprise applications,3 storage arrays4 and cloud storage providers5. You can seamlessly and quickly migrate application data to, from and between clouds - without expensive cloud gateways.

You can also run workloads in the cloud and recover within the cloud, avoiding the need to pull data back on-premises. This saves time and money. The entire process can be automated and the data is encrypted and deduplicated to provide security and optimize storage costs.

Improve Data Analytics

Your ability to make sound business decisions based on data-driven analytics hinges on data quality and relevancy. However, sometimes you choose to use stale data because it takes too long or costs too much for databases to be manually refreshed. Yet the end result can be bad decisions based on old data that negatively impacts revenue.

With Commvault Active Copy Management, you'll enable immediate access to fresh business data for use in analytics and reporting. Leveraging policy-based automation and self-service capabilities, you'll ensure that both departments and end-users can access up-to-date data as needed. No more waiting for time-consuming manual refreshes of databases to obtain access to the latest and greatest data. Ultimately, this capability improves business agility and accelerates decision making, resulting in faster time-to-value. By providing more visibility into your environment, Commvault software can enable a 57% to 392% improvement in data coverage for protection, analytics, encryption and reporting.6

Learn more about copy data management

1 Gartner, Innovation Insight: Copy Data Management Accelerates Bimodal IT, July 2016, G00299500

2 IDC Flash, Copy Data Management is Not Management of Copy Data #US31335616, June 2016

3 Commvault Enterprise Application Support

4 Commvault Supported Storage Arrays

5 Commvault Cloud Storage Support

6 IDC, Quantifying the Business Value of Commvault Software, January, 2016, sponsored by Commvault