I See ‘Data Protection’: The Sixth Sense of Jason Buffington

Posted 30 October 2015 6:12 PM by Miranda Lenning



Last Tuesday, Commvault launched its next generation solutions portfolio, the 11th version of our software. We’ve spent almost a year planning for this release, but over the past 12 weeks we’ve rolled up our sleeves to aggressively communicate with industry analysts. We asked for feedback. We churned on the messaging. We talked to folks at tradeshows and conducted strategy sessions. We churned some more. The point is, part of what we do in analyst relations is message test our story with our most trusted advisors and pull in feedback to ensure we’re putting crisp, differentiated messages in market that will resonate with customers and partners. The opportunity to sit on the front lines and hear industry experts react to the messaging and go-to-market strategy is a great opportunity. Bringing that feedback back to the business and integrating it to improve the overall story is invaluable. 

Jason Buffington at ESG is one of those trusted advisors we turned to for guidance. Sure, Jason has a near-enterprise level hardware set up in his garage, but he’s a heck of a marketer. We talked with Jason about how to strategically reach the slew of different audiences that our platform addresses. In addition to providing great feedback, he has been instrumental in supporting our launch. Like many of us, Jason spends a lot of time talking with customers about their IT challenges. As he shares with us in a recent blog post, improving data protection and recovery is still a top priority for end users. Traditional legacy approaches just don’t cut it anymore. Higher RTO’s and RPO’s are driving new recovery mandates and there is simply no tolerance for downtime. Users want access to their data anytime and anywhere, and most importantly, they want to be able to leverage that data to drive more value back to the business. Jason’s blog elaborates on these challenges and highlights how Commvault continues to evolve to meet broadening customer needs in data protection.

Keep an eye out for more thoughtful insights from Jason in future installments of the blog series, including a breakdown of what we’re calling at Commvault 'forced' market disruption, or the major changes that many of our competitors are undergoing. Based on his conversations with many of those teams, Jason shares both the concerns and opportunities that the separating and coming together of major companies presents, and talks about how Commvault is well positioned grab mindshare—and market share—in this tumultuous time. The most compelling thing for us is that while our competitors acquire new technologies to meet customer needs, Commvault continues to innovate and stay true to its ‘build versus buy’ strategy. We are confident that we provide the stability and safe harbor in a sea of change. 

Finally, Jason has also inked an analysis of our launch, its impact on the market and why it matters—it’s not just a new version, it’s a new vision for Commvault and a rebranding of our company and our solutions. We’re making some bold changes and people are starting to notice. One of the biggest shifts for us is retiring the Simpana name. Instead we’re going to simply say Commvault. It’s the company, and it’s the platform.  We’re also going to continue to talk about data as a strategic asset. We think it’s time to unlock that asset, tear down IT silos, collapse the number of solutions that are required to effectively manage data and enable every organization to more easily and rapidly leverage their data— no matter where it resides. Our new Commvault Data Platform delivers on this by extending what we’ve already built; the industry’s only unified data management solution.

To borrow from Jason: “Data protection and data management continue to evolve as IT organizations are asked to continually reinvent how they deliver services to their business units. And so, it is refreshing to see a company that is staying true to its core mission, while evolving on its own to continue to meet its customers’ and partners’ needs in new ways.” Thanks Jason. We agree. 

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